Measuring Influence: Kred vs. Klout vs. Peerindex

I was sitting the other day, looking into what these three influence measuring tools were all about. My journed started with Klout – being all hyped about figuring out what my klout score was about 6 – 9 months ago. I then learned of PeerIndex and finally Kred. Let’s take a brief look at what each service is about. What better way than to Google them and see what their meta-description said?

Klout’s started with:
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.

Peerindex didn’t have a meta-description (so i used their twitter by-line):
PeerIndex measure social interactions across the web to help you understand the people you influence online”

Kred’s said:
“See the Kred Influence and Outreach scores. Kred measures influence in communities connected by interests and affiliations.”

Two things are clear: It’s about Influence and about Connections. What I was keen on discovering, was what service / insights I would be deriving from using the services. Note this is seen from an individual level, not from a brand level.

Looking at Klout’s Influence Data

Klout gives me an easy overview of my score, it’s development and all of my connected networks. I can easily press on every network I’ve connected, and then it’ll fold out to show me the milestones I have achieved, and thus what my score is comprised of.

Klout on InfluenceIt also shows me all the activities that have impacted my score, when it happened and how much it influenced. Apart from that i don’t see that much insight from the start page. Clicking into my profile, I don’t feel I’m given a much deeper level of insights. One feature i do like though, is the influencer landscape – but sadly it only works for those registered with Klout. Finally – a great point to make – is that Klout is the service that connects with the most networks.

Moving on to Influence Overview from PeerIndex

I get a bit more insights from the starting point, showing my influential topics etc. It shows my influencers (not highlighting who’s the most influencing on me) and who I’m influencing. It gives a nice overview of everything – but I can’t drill down into anything. This makes me feel like: “That’s interesting”, and then just continue browsing. In addition, I find it interesting that my top topic, is something I rarely (from my view) write about.

PeerIndex on InfluenceComparing PeerIndex with Klout I feel like I get less influence insights from using it. In addition I’m not sure what to do with the data i see.

Ending with Influence Insights from Kred

I first logged into Kred two weeks ago, and my feeling was much more a WOW-experience. I see my influence scores based on various categories I can navigate within (to see Kred Score, Outreach level and more within the various things). I see th top communities – i.e. which is the largest. My total Influence points, users mentioning me in May, In jun. Who i’m mentioning. Overview of my 30 day follower-count, 1000 day mentions etc. In short, here I’m experiencing a wealth of influence data, which I actually feel I can work with.

Kred on InfluenceOh, and the insights have infinite scroll, so you can view your social insights from the past as well. Love it.


Of the 3 services, there is no doubt that Kred is my most preferred as I feel that I get the most data on my Influence – and who I’m influencing. I will underline quite strongly, that I have no idea which service is best for brands. However, if you want to get insights into your personal influence data, dive into it. You get access to these services for free – sign up for free, and get your insights.

4 thoughts on “Measuring Influence: Kred vs. Klout vs. Peerindex

  1. Kenneth, Andrew Grill, CEO of Kred here.

    Thanks for the review – and I am glad you like Kred so much, and fee you can actually work with the platform to gain real insights.

    Kind Regards,
    Andrew Grill

  2. I haven’t checked PeerIndex, but use the other two. Klout seems to have the lead in terms of the category, however, it may be too much of a black box approach. What are they protecting exactly?

    Kred seems to have a more open presentation that’s not only visually more appealing as you point out, but it makes you feel like you can ‘work with it’. I suspect in the future I’ll actually spend more time viewing this as an important tool in my work online.

    Incidentally, I recently created a second Klout account by accident. I wrote to them to help me unwind it, but have received no response a week later. Free social media accounts definitely have their downside.

    • Agree with the whole Klout Issue, not sure what they’re protecting and i’m really missing the value of using it (apart from having brands embrace it, and target me).

      I’m interested to see what Kred will bring to the table – especially interested in seeing if they’ll develop an app, and see what that app can provide of actionable intelligence to me.

  3. Great point on what is Klout actually doing for you besides helping you get a job as a Community Manager if you have a 50+ Klout score. I have been reading Mark Shaefer’s book ROI, which goes in to much more detail about the new power of online influence that Klout and Kred definitely play a role in. They are ways of measuring your influence, but the fact that you have influence regardless of any score is what’s worth paying attention to.